Fun with sidewalk chalk

I work for a radio station that is new in our market-we're about 15 months old in a country music format. Country music is huge in Northern Colorado with at least 4 FM's in country, only a few dial positions away from each other! The top two stations have been around for 20 and 13 years so we have our work cut out for us trying to get noticed. Since we are the newest and have literally no budget, I took our advertising to the streets, er... sidewalks in this case.

Cost of sidewalk chalk: $1

Time spent writing: 5 minutes

Converting a listener: priceless

Check us out at www.bigcountry979.com